Packaging Objectives Include All of the Following EXCEPT

Multiple Choice

Packaging objectives include all of the following EXCEPT:

A) that it should protect the product as it moves through the channel to the consumer.
B) that it should be economical and not add undue cost to the product.
C) that it should allow convenient storage and use of the product by the consumer.
D) that it should effectively promote the product to the consumer.
E) that it should enhance the company's brand equity.