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    Consumer Behavior Study Set 1
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    Exam 16: Consumer Behavior and Product Strategy
  5. Question
    In Terms of Brand Loyalty and Usage Rate,brand-Loyal Light Users
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In Terms of Brand Loyalty and Usage Rate,brand-Loyal Light Users

Question 39

Question 39

True/False

In terms of brand loyalty and usage rate,brand-loyal light users are the least attractive to the marketer.

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