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According to the Elaboration Likelihood Model (ELM),the Use of the Central

Question 52

Multiple Choice

According to the Elaboration Likelihood Model (ELM) ,the use of the central or peripheral route to persuade is predicated upon the:


A) amount of clutter present.
B) price of the product.
C) number of brands available.
D) consumer's level of involvement.
E) consumer's level of income.

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