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    Consumer Behavior Study Set 1
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    Exam 17: Consumer Behavior and Promotion Strategy
  5. Question
    The ISTEA Model Is Composed of All of the Following
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The ISTEA Model Is Composed of All of the Following

Question 48

Question 48

Multiple Choice

The ISTEA model is composed of all of the following EXCEPT:


A) impressions.
B) strategies.
C) transmission.
D) evaluation.
E) attitudes.

Correct Answer:

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