Multiple Choice
According to the Foote,Cone & Belding (FCB) grid,products such as rum,ice cream bars,and greeting cards would fall under which quadrant of the FCB grid?
A) Higher involvement-think products
B) Lower involvement-think products
C) Moderate involvement-think products
D) Higher involvement-feel products
E) Lower involvement-feel products
Correct Answer:
Verified
Correct Answer:
Verified
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