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    Consumer Behavior Study Set 1
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    Exam 17: Consumer Behavior and Promotion Strategy
  5. Question
    Promotion Objectives Change Over a Product's Life Cycle as Changes
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Promotion Objectives Change Over a Product's Life Cycle as Changes

Question 44

Question 44

True/False

Promotion objectives change over a product's life cycle as changes occur in consumers' relationships with the product and the competitive environment.

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