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  3. Study Set
    Consumer Behavior Study Set 1
  4. Exam
    Exam 17: Consumer Behavior and Promotion Strategy
  5. Question
    The ISTEA Model Emphasizes Analysis of the Customer as the Starting
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The ISTEA Model Emphasizes Analysis of the Customer as the Starting

Question 35

Question 35

True/False

The ISTEA model emphasizes analysis of the customer as the starting point for strategy development.

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