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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 17: Consumer Behavior and Promotion Strategy
  5. Question
    How Has Advertising's Position in the Promotion Mix Changed in the Last
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How Has Advertising's Position in the Promotion Mix Changed in the Last

Question 30

Question 30

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How has advertising's position in the promotion mix changed in the last decade? Why has this change occurred?

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The role of advertising in the long-rang...

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