The Stated Price for a Particular Product May Act as an Attribute

Multiple Choice

The stated price for a particular product may act as an attribute and the knowledge may be used to form an attitude directing purchase behavior by comparing it to all of the following EXCEPT:

A) dollar prices of other brands in a product class.
B) other attributes of the brand.
C) other attributes of other brands.
D) other consumer costs.
E) dollar prices of other brands in a different product class.