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    Consumer Behavior Study Set 1
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    Exam 18: Consumer Behavior and Pricing Strategy
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    Target Market Sensitivity to Money Costs May Be Measured By
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Target Market Sensitivity to Money Costs May Be Measured By

Question 31

Question 31

Multiple Choice

Target market sensitivity to money costs may be measured by:


A) market elasticity.
B) product elasticity.
C) consumer elasticity.
D) price elasticity.
E) mix elasticity.

Correct Answer:

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