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    Preface to Marketing Management
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    Exam 14: Portfolio Models
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    On What Assumption Is the BCG Portfolio Model Based
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On What Assumption Is the BCG Portfolio Model Based

Question 1

Question 1

Multiple Choice

 On what assumption is the BCG Portfolio Model based? 


A)  Profitability and cash flow will be closely related to sales volume.
B)  ROI will be directly related to sales volume.
C)  Cash flow is equal to investment.
D)  Investment + Cash flow = Profitability

Correct Answer:

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