Multiple Choice
On her way home from work,Shelby sees an ice-cream stand and immediately feels a craving for some ice-cream.She pulls over to buy a hot-fudge sundae.Which of the following influenced this purchasing decision?
A) Social features
B) Reference groups
C) External stimuli
D) Task features
Correct Answer:

Verified
Correct Answer:
Verified
Q24: Which situational influence includes an intent or
Q36: Which of the following sources of information
Q37: Which of the following is an example
Q38: John regularly buys bread from the grocery
Q39: A marketer can create a consumer perception
Q40: Which of the following statements is true
Q43: After buying a new Easy-Wash Pro washer-dryer
Q44: The _ represent a social class that
Q46: For the marketing manager,social classes offer some
Q47: _ are groups which contain people who