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On Her Way Home from Work,Shelby Sees an Ice-Cream Stand

Question 42

Multiple Choice

On her way home from work,Shelby sees an ice-cream stand and immediately feels a craving for some ice-cream.She pulls over to buy a hot-fudge sundae.Which of the following influenced this purchasing decision?


A) Social features
B) Reference groups
C) External stimuli
D) Task features

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