Multiple Choice
The intensity of postpurchase dissonance will be the greatest when:
A) the product is a specialty product with few alternative choices.
B) the product has low functional risk and low psychosocial risk.
C) the product is a convenience product with numerous mediocre alternatives.
D) the product has a number of available alternatives with many desired features.
Correct Answer:
Verified
Correct Answer:
Verified
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