Since Consumers Receive So Much Information from Marketers and Screen

Multiple Choice

Since consumers receive so much information from marketers and screen out a good deal of it, it is important for marketers to devise communications that:

A) manipulate consumer perceptions in order to make them buy the products.
B) offer diverse messages about their products.
C) minimize the amount of information they circulate about their products or brands.
D) utilize appropriate media through which the consumers in the target market are reached.