Which of the Following Statements About Psychographic Segmentation Is True

Multiple Choice

 Which of the following statements about psychographic segmentation is true? 

A)  Psychographic segmentation is a form of benefit segmentation.
B)  Psychographic segmentation typically follows the a priori model of segmentation.
C)  Psychographic segmentation focuses exclusively on the benefits sought by the consumer.
D)  Psychographic segmentation focuses on consumer lifestyles, activities, and interests.