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    Business
  3. Study Set
    Sports Marketing
  4. Exam
    Exam 4: Understanding Participants As Consumers
  5. Question
    Define Participant Consumption Behavior and Briefly Describe Why Sports Marketers
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Define Participant Consumption Behavior and Briefly Describe Why Sports Marketers

Question 16

Question 16

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Define participant consumption behavior and briefly describe why sports marketers would need to understand this type of behavior.

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Participant consumption behavior is defi...

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