Your Audience's Reaction to the Bad News You Must Deliver

Multiple Choice

Your audience's reaction to the bad news you must deliver ________.

A) will not greatly impact the content that you develop for your message
B) will always be the same - angry and disappointed - so no additional analysis on this subject is necessary
C) can be exactly predicted using the ACE process
D) should be anticipated by thinking about the situation from their perspective
E) will vary so much from case to case that it is not worth the effort to try to determine it