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    Consumer Behaviour Buying Having Being
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    Exam 4: Learning and Memory
  5. Question
    Which of the Following Occurs When a Customer Learns That
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Which of the Following Occurs When a Customer Learns That

Question 38

Question 38

Multiple Choice

Which of the following occurs when a customer learns that two products are different even though the packages of both products look similar?


A) Extinction
B) Brand equity
C) Stimulus generalisation
D) Stimulus discrimination

Correct Answer:

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