Suzi Is Never Quite Sure Which Brand of Gum to Buy.She

Multiple Choice

Suzi is never quite sure which brand of gum to buy.She tries some, likes some and rejects some.However, through a process of behavioural learning she does remember those brands that taste good and make her mouth feel fresh.The problem is that she cannot often remember the brands that are not so good and often repeats purchasing mistakes."Oh well," says Suzi, "gum buying is not that big of a deal anyway." Which of the following hierarchies would most appropriately describe Suzi's situation?

A) Standard learning hierarchy
B) Experiential hierarchy
C) Low-involvement hierarchy
D) Habit hierarchy