Question 1

Sandra Jackson decided to become a nurse after several years as a primary school teacher.She still wanted to help people; she just wanted to do it differently.Sandra's case is an example of which of the following?

Accepted Answer

A)   Downward mobility
B)   Upward mobility
C)   Horizontal mobility
D)   Status crystallisation C

Question 2

Although teenagers do not have the income of older consumers,they are still an attractive market based on income.Why?

Accepted Answer

A)   Because they have less money, they are more careful of how they spend it.
B)   Parents lead teenagers into what they buy; hence any understanding of adult buying patterns can be useful for teenagers as well.
C)   Teenagers have more consumer confidence and are, therefore, more likely to be swayed by promotional material.
D)   Teenagers don't have the income of adults but their income is almost all discretionary, meaning they can spend it as they see fit. D

Question 3

Harry was the lead singer in a band that hit it big.For his birthday,Harry had 200 friends flown in chartered jets to a private island in the South Pacific.They ate the most expensive food,and every morning the bungalows were burned to the ground and rebuilt for the next night.Harry's party is a good example of ________.

Accepted Answer

A)   parody display
B)   social mobility
C)   ascribed status
D)   conspicuous consumption D

Question 4

Explain the concept of social mobility and its various forms.

Accepted Answer

The answer of Explain the concept of social mobility and...

Question 5

Identify for each of the following items whether it would more likely be found in a working-class living room or an upper-class living room.Items: a Bible,picture windows,still-life portraits,photographs of family members,large potted plants,French furniture,a TV set,a family pet,and a piano.

Accepted Answer

The answer of Identify for each of the following items...

Question 6

Evan was an aggressive,rich and determined businessman originally from a working class family.He had become wealthier than he had ever imagined by buying and selling other businesses.Evan seemingly could do anything until he tried a hostile takeover of an established bank owned by several prestigious families.When his bid failed,Evan said,"I always knew there was an elite,but up to now I thought I was a part of it." What type of capital was Evan lacking?

Accepted Answer

A)   Economic
B)   Cultural
C)   Psychological
D)   Sociological

Question 7

When people are differentiated in terms of their aesthetic and intellectual preferences,a ________ concept is being applied.

Accepted Answer

A)   cultural code designation
B)   social cluster
C)   taste culture
D)   consumption constellation

Question 8

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device.Jason decides to find social class categories by simply asking respondents to pick their own category.Which of the following best supports Jason's approach?

Accepted Answer

A)   Most Australians don't mind talking about social class but usually get their own wrong.
B)   Australian consumers generally have little difficulty accurately placing themselves in the lower-middle class or middle class.
C)   Australian consumers are generally better able to identify their neighbours' social class than their own social class.
D)   Respondents will list the social class they wish to belong to rather than the one they actually occupy.

Question 9

Social class is a strong predictor of purchases that have symbolic aspects,but low to moderate prices.Which of the following is the best example of a product with these characteristics?

Accepted Answer

A)   Liquor
B)   Cars
C)   Homes
D)   Refrigerators

Question 10

Rachel doesn't work,has a rich and successful husband,and loves to wear high-heeled shoes,tight clothes and flamboyant hairstyles.According to Veblen's ideas,Rachel's role is decorative.

Accepted Answer

A) True 
 B)False

Question 11

Lower-class men are more likely than middle-class men to have a general sense of empowerment.

Accepted Answer

A) True 
 B)False

Question 12

Describe the concept of social stratification and compare and contrast achieved and ascribed status.

Accepted Answer

The answer of Describe the concept of social stratification and...

Question 13

Which of the following questions would be LEAST likely to appear on a questionnaire designed to determine consumer confidence?

Accepted Answer

A)   "Would you say that you and your family are better off or worse off financially than a year ago?"
B)   "Will you be better off or worse off a year from now?"
C)   "Are you happy with your wife (husband) ?"
D)   "Do you plan to buy a car in the next year?"

Question 14

Lifestyle is a statement about who one is in society and who one is not.

Accepted Answer

A) True 
 B)False

Question 15

A person in the middle class,but with an income at least 15 per cent lower than the median for the middle class,would be known as a(n)________ consumer.

Accepted Answer

A)   underprivileged
B)   invidious
C)   restricted
D)   conspicuous

Question 16

Of the three groups of attitudes toward luxury,the largest group is 'luxury is indulgence.' This view is held mainly by seniors with wealth.

Accepted Answer

A) True 
 B)False

Question 17

________ income is the money available to a household over and above that required for a comfortable standard of living.

Accepted Answer

A)   Capital
B)   Discretionary
C)   Net
D)   Invidious

Question 18

Conspicuous waste is the opposite of conspicuous consumption because one is aimed at showing how important a person's wealth is,and the other is aimed at showing how unimportant his or her wealth is.

Accepted Answer

A) True 
 B)False

Question 19

How does the worldview difference in social class help explain why the sons and daughters of working-class families typically spend their entire lives living within a short distance of where they were raised?

Accepted Answer

The answer of How does the worldview difference in social...

Question 20

According to the class structure outlined in the text,most business managers and university professors would be in the ________ class.

Accepted Answer

A)   upper-upper
B)   working
C)   upper-middle
D)   middle

Exam 12: Income and Social Class

Sandra Jackson decided to become a nurse after several years as a primary school teacher.She still wanted to help people; she just wanted to do it differently.Sandra's case is an example of which of the following?

Although teenagers do not have the income of older consumers,they are still an attractive market based on income.Why?

Explain the concept of social mobility and its various forms.

Identify for each of the following items whether it would more likely be found in a working-class living room or an upper-class living room.Items: a Bible,picture windows,still-life portraits,photographs of family members,large potted plants,French furniture,a TV set,a family pet,and a piano.

When people are differentiated in terms of their aesthetic and intellectual preferences,a ________ concept is being applied.

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device.Jason decides to find social class categories by simply asking respondents to pick their own category.Which of the following best supports Jason's approach?

Social class is a strong predictor of purchases that have symbolic aspects,but low to moderate prices.Which of the following is the best example of a product with these characteristics?

Rachel doesn't work,has a rich and successful husband,and loves to wear high-heeled shoes,tight clothes and flamboyant hairstyles.According to Veblen's ideas,Rachel's role is decorative.

Lower-class men are more likely than middle-class men to have a general sense of empowerment.

Describe the concept of social stratification and compare and contrast achieved and ascribed status.

Which of the following questions would be LEAST likely to appear on a questionnaire designed to determine consumer confidence?

Lifestyle is a statement about who one is in society and who one is not.

A person in the middle class,but with an income at least 15 per cent lower than the median for the middle class,would be known as a(n) ________ consumer.

Of the three groups of attitudes toward luxury,the largest group is 'luxury is indulgence.' This view is held mainly by seniors with wealth.

________ income is the money available to a household over and above that required for a comfortable standard of living.

Conspicuous waste is the opposite of conspicuous consumption because one is aimed at showing how important a person's wealth is,and the other is aimed at showing how unimportant his or her wealth is.

How does the worldview difference in social class help explain why the sons and daughters of working-class families typically spend their entire lives living within a short distance of where they were raised?

According to the class structure outlined in the text,most business managers and university professors would be in the ________ class.