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    Marketing Research Study Set 2
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    Exam 9: Primary Data Collection: Experimentation and Test Markets
  5. Question
    Which of the Following Is Often the Most Important Data
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Which of the Following Is Often the Most Important Data

Question 19

Question 19

Multiple Choice

Which of the following is often the most important data produced by a test market?


A) purchase data
B) awareness data
C) competitive response
D) source of sales
E) none of these

Correct Answer:

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