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    Marketing Research Study Set 2
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    Exam 10: The Concept of Measurement
  5. Question
    The Cronbach Alpha Technique Gives Researchers an Idea of a Scale's
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The Cronbach Alpha Technique Gives Researchers an Idea of a Scale's

Question 45

Question 45

Multiple Choice

The Cronbach alpha technique gives researchers an idea of a scale's __________.


A) validity
B) reliability
C) sensitivity
D) content

Correct Answer:

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