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    Marketing Research Study Set 2
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    Exam 10: The Concept of Measurement
  5. Question
    If the Researcher Wishes to Measure Something That Could Have
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If the Researcher Wishes to Measure Something That Could Have

Question 46

Question 46

Multiple Choice

If the researcher wishes to measure something that could have a value of zero,what would be the appropriate type of scale?


A) ordinal
B) qualitative
C) nominal
D) ratio
E) none of these

Correct Answer:

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