Multiple Choice
You are creating a survey that is interested in ranking customers' preferences for various brands of cola.You would definitely need to use which type of scale?
A) nominal
B) ordinal
C) ratio
D) interval
E) none of these
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q25: Equivalent form reliability is the ability of
Q26: Revise the following questions so as to
Q27: When a researcher wants to show the
Q28: Marketers are typically interested in measuring observable
Q29: _ specifies which observable characteristics will be
Q31: A questionnaire could be valid without being
Q32: The split-half technique is a method of
Q33: Which of the following is not a
Q34: If a questionnaire contains questions which were
Q35: An example of nominal scale data would