menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Marketing Research Study Set 2
  4. Exam
    Exam 10: The Concept of Measurement
  5. Question
    The Split-Half Technique Is a Method of Assessing the Reliability
Solved

The Split-Half Technique Is a Method of Assessing the Reliability

Question 32

Question 32

True/False

The split-half technique is a method of assessing the reliability of a scale by dividing the total set of measurement items in half and correlating the results.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q27: When a researcher wants to show the

Q28: Marketers are typically interested in measuring observable

Q29: _ specifies which observable characteristics will be

Q30: You are creating a survey that is

Q31: A questionnaire could be valid without being

Q33: Which of the following is not a

Q34: If a questionnaire contains questions which were

Q35: An example of nominal scale data would

Q36: Before a measurement scale can be shown

Q37: _ reveals the lack of or low

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines