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    Marketing Research Study Set 2
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    Exam 11: Using Measurement Scales to Build Marketing Effectiveness
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    Which of the Following Is Not a Consideration in Selecting
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Which of the Following Is Not a Consideration in Selecting

Question 10

Question 10

Multiple Choice

Which of the following is not a consideration in selecting a scale?


A) type of scale
B) nature of the construct being measured
C) number of scale categories
D) balance
E) all of these are considerations

Correct Answer:

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