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    Exam 11: Using Measurement Scales to Build Marketing Effectiveness
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    Which of the Following Scales Has a Disadvantage of Lacking
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Which of the Following Scales Has a Disadvantage of Lacking

Question 14

Question 14

Multiple Choice

Which of the following scales has a disadvantage of lacking standardization?


A) constant sum
B) rank order
C) semantic differential
D) Likert
E) Stapel

Correct Answer:

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