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Marketing Research Study Set 2
Exam 16: Statistical Testing of Differences and Relationships
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Question 1
Multiple Choice
What determines the decision of whether to use a one-tailed test or a two-tailed test when testing hypotheses to make inferences about a population mean?
Question 2
Multiple Choice
Which of the following is the first step in hypothesis testing?
Question 3
True/False
The chi-square test is a test to determine whether the difference between two proportions is greater than would be expected because of sampling error.
Question 4
True/False
Researchers very rarely know the population mean.
Question 5
Multiple Choice
A market researcher is trying to determine whether males differ from females with regard to the following question: Do you drink soft drinks? Which of the following tests would be most appropriate?