Joseph Kuhn Was Trained as an Engineer, but Recently He

Multiple Choice

Joseph Kuhn was trained as an engineer, but recently he has been assigned the marketing responsibility for his company. In his role as a marketer, he wants to know what marketing can and cannot control. You indicate that marketing cannot control

A) the price of the product.
B) consumers' social values.
C) the color of the product.
D) sales promotion for the product.
E) the distribution of the product.