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    Exam 12: Building Customer Relationships Through Effective Marketing
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    A Marketing Plan Specifies an Organization's Resources, Objectives, Strategies and Implementation
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A Marketing Plan Specifies an Organization's Resources, Objectives, Strategies and Implementation

Question 59

Question 59

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A marketing plan specifies an organization's resources, objectives, strategies and implementation, and control efforts to be used in marketing a specific product or product group.

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