Multiple Choice
The Glo-Brite Company is considering development of a new children's toothpaste in fun-shaped dispensers. Before performing any business analysis on the product, Glo-Brite would like an initial response from potential customers to determine interest in a toothpaste of this type. Glo-Brite will begin ____ to gather the information.
A) idea generation
B) screening
C) test marketing
D) product development
E) concept testing
Correct Answer:
Verified
Correct Answer:
Verified
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