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    Exam 13: A: Creating and Pricing Products That Satisfy Customers
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    Which of the Following Is Not a Major Factor Contributing
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Which of the Following Is Not a Major Factor Contributing

Question 117

Question 117

Multiple Choice

Which of the following is not a major factor contributing to brand equity?


A) Brand loyalty
B) Perceived brand quality
C) Brand-name awareness
D) Brand relationship
E) Brand associations

Correct Answer:

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