Martin Always Chooses Colgate Toothpaste at His Local Drug Store

Multiple Choice

Martin always chooses Colgate toothpaste at his local drug store. However, when the store occasionally runs out of Colgate, he will purchase Crest or Mentadent. What level of brand loyalty does Martin have to Colgate?

A) Awareness
B) Insistence
C) Preference
D) Resistance
E) Partiality