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    Exam 13: A: Creating and Pricing Products That Satisfy Customers
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    Buyers May Relate Price to Quality
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Buyers May Relate Price to Quality

Question 57

Question 57

Multiple Choice

Buyers may relate price to quality. To such a buyer, a higher price for a product is an indicator of


A) suspicious pricing.
B) higher quality.
C) product availability.
D) poor image.
E) greater quantity.

Correct Answer:

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