In Its Broader Role, Promotion Serves to Expedite Exchanges Directly

Multiple Choice

In its broader role, promotion serves to expedite exchanges directly and to bring about exchanges indirectly. In other words, promotion serves to

A) maintain positive relationships between a company and groups in the marketing environment.
B) create positive relationships between producers and consumers.
C) foster harmonious relationships among marketers.
D) control consumer needs.
E) encourage industry to push undesirable items.