For Minute Maid's New Line of Juice Drinks to Be

Multiple Choice

For Minute Maid's new line of juice drinks to be successful, the company developed a promotion mix to reach a wide audience. The most effective promotion mix for reaching a wide audience would include ____ and ____.

A) advertising; publicity
B) advertising; sales promotion
C) sales promotion; personal selling
D) sales promotion; publicity
E) personal selling; advertising