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    Exam 15: Developing Integrated Marketing Communications
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    Selective-Demand Advertising Aimed at Keeping a Firm's Name or Product
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Selective-Demand Advertising Aimed at Keeping a Firm's Name or Product

Question 25

Question 25

Multiple Choice

Selective-demand advertising aimed at keeping a firm's name or product before the public is called ____ advertising.


A) reminder
B) cooperative
C) primary-demand
D) personal
E) comparative

Correct Answer:

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