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    Exam 15: Developing Integrated Marketing Communications
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    The Advertising Medium That Receives the Largest Share of Advertising
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The Advertising Medium That Receives the Largest Share of Advertising

Question 20

Question 20

Multiple Choice

The advertising medium that receives the largest share of advertising dollars is


A) television.
B) magazines.
C) radio.
D) direct mail.
E) newspapers.

Correct Answer:

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