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    Exam 15: Developing Integrated Marketing Communications
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    An Advertisement in Which the Benefits of Using Advil Instead
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An Advertisement in Which the Benefits of Using Advil Instead

Question 108

Question 108

Multiple Choice

An advertisement in which the benefits of using Advil instead of Tylenol are discussed is ____ advertising.


A) advocacy
B) primary-demand
C) comparative
D) reminder
E) institutional

Correct Answer:

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