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Buying 10-, 20-, 30-, and 60-Second Announcement Periods During the Programming

Question 118

Multiple Choice

Buying 10-, 20-, 30-, and 60-second announcement periods during the programming day of a television station is known as


A) sponsoring a show.
B) buying network time.
C) buying local time.
D) buying regional time.
E) buying spot time.

Correct Answer:

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