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    Business
  3. Study Set
    Marketing
  4. Exam
    Exam 5: Marketing Research and Information Systems
  5. Question
    When More Information Is Needed About a Problem and a Tentative
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When More Information Is Needed About a Problem and a Tentative

Question 2

Question 2

Multiple Choice

When more information is needed about a problem and a tentative hypothesis needs to be made more specific, marketers usually conduct ____ research.


A) descriptive
B) experimental
C) exploratory
D) analytical statistical
E) conclusive

Correct Answer:

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