Question 1

If Morton Salt saw all table salt customers as pretty much alike and thus offered only one marketing mix, it would be using the ____ strategy.

Accepted Answer

A) directed 
B) undifferentiated 
C) segmented 
D) differentiated 
E) product-use

Question 2

The purpose of market segmentation is to

Accepted Answer

A) differentiate products. 
B) divide a total market to enable a marketer to develop a more precise marketing mix. 
C) reduce the overall cost of marketing activities. 
D) identify a single marketing mix that will be satisfactory for the general market. 
E) meet the needs of homogeneous markets.

Question 3

Generally speaking, individuals who are unemployed would not be considered a target market for Mercedes or other luxury European import sedans because

Accepted Answer

A) they would not desire such products. 
B) they would not be willing to purchase such products. 
C) they would not have the ability to purchase such products. 
D) such markets are narrowly defined geographically. 
E) they are not authorized to purchase such products.

Exam 5: Target Market Segmentation and Evaluation

If Morton Salt saw all table salt customers as pretty much alike and thus offered only one marketing mix, it would be using the ____ strategy.

The purpose of market segmentation is to

Generally speaking, individuals who are unemployed would not be considered a target market for Mercedes or other luxury European import sedans because