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    Marketing International
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    Exam 5: Selecting Target Markets
  5. Question
    A Market in Which a Large Proportion of Customers Have
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A Market in Which a Large Proportion of Customers Have

Question 53

Question 53

Multiple Choice

A market in which a large proportion of customers have similar needs for a product is called a(n) ____ market.


A) undifferentiated
B) heterogeneous
C) homogenous
D) differentiated
E) concentrated

Correct Answer:

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