Micromarketing Is

Multiple Choice

Micromarketing is

A) a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.
B) developing a very specific marketing mix that will effectively meet the needs of only a small segment of the market.
C) marketing efforts that are tightly controlled by high-level executives in the organization.
D) a way to segment the market to meet the needs of individuals with the same motives and personality attributes.
E) creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message.