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    Marketing International
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    Exam 11: Strategic Product Management
  5. Question
    Schwinn Adds Features to Its Bicycles No Other Companies Offer
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Schwinn Adds Features to Its Bicycles No Other Companies Offer

Question 5

Question 5

Multiple Choice

Schwinn adds features to its bicycles no other companies offer in order to create


A) commercialization.
B) consistency of quality.
C) styling.
D) product positioning.
E) product differentiation.

Correct Answer:

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