Multiple Choice
Hair stylists find it challenging to market their service because the customer must be involved in production (i.e.,the haircut) .This illustrates which of the following unique features of services?
A) Intangibility
B) Inseparability
C) Perishability
D) Heterogeneity
E) Homogeneity
Correct Answer:
Verified
Correct Answer:
Verified
Q71: Service quality is defined as the company's
Q80: The main characteristic of a _ is
Q85: When a customer takes part in the
Q100: If Best Western bundles its rooms with
Q128: In service marketing, the most important link
Q131: Intangibility of services creates promotional challenges because
Q132: Which of the following is the best
Q160: Marketing as a field of study does
Q163: Many cellular phone plans contain a certain
Q183: In what ways do inseparability and intangibility