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    Marketing International
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    Exam 16: Integrated Marketing Communications
  5. Question
    As Emily Jeffries Prepares the Script for a Radio Commercial
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As Emily Jeffries Prepares the Script for a Radio Commercial

Question 2

Question 2

Multiple Choice

As Emily Jeffries prepares the script for a radio commercial for her boutique,she is engaging in the ____ stage of the communication process.


A) encoding
B) sourcing
C) decoding
D) sending
E) receiving

Correct Answer:

verifed

Verified

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