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    Exam 17: Advertising and Public Relations
  5. Question
    When a Company Promotes Its Position on a Public Issue
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When a Company Promotes Its Position on a Public Issue

Question 21

Question 21

Multiple Choice

When a company promotes its position on a public issue, this is specifically referred to as ____ advertising.


A) institutional
B) product
C) advocacy
D) issue
E) competitive

Correct Answer:

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