Question 1

________ are many-to-many e-marketplaces for indirect materials,such as office supplies,light bulbs,and cleaning materials used by any industry.

Accepted Answer

A) Private exchanges 
B) Horizontal exchanges 
C) Spot sourcing 
D) Vertical exchanges

Question 2

Whenever Chris shops at local stores,she uses her smartphone to scan the barcodes of products so that she can compare prices from other stores as well as online shopping sites.Her smartphone app also allows her to check product reviews and get product information.Using a mobile device as a shopping aid in this manner is called_____________.

Accepted Answer

The answer of Whenever Chris shops at local stores,she uses...

Question 3

In today's retail environment,the consumer is more empowered than ever to find the lowest price available for a product or service.

Accepted Answer

A) True 
 B)False

Question 4

Using a coupon on your cell phone when checking out at the Hard Rock Café,or checking in to a retail location using Foursquare's mobile app is an example of ____________.

Accepted Answer

The answer of Using a coupon on your cell phone...

Question 5

One advantage of mobile payment systems over traditional credit card systems is the ability to handle ____________,or transactions involving relatively small sums of money.

Accepted Answer

A) Mini-transfers 
B) Micro-credits 
C) Micropayments 
D) ATM

Question 6

Using a fraudulent text message to trick the receiver into revealing confidential data such as account numbers,passwords,or other identifying information is ___________.

Accepted Answer

A) Phishing 
B) Smishing 
C) Cloning 
D) Vishing

Question 7

One advantage of many mobile payment systems over traditional credit card systems is the ability to handle _________,or transactions involving relatively small sums of money.

Accepted Answer

The answer of One advantage of many mobile payment systems...

Question 8

For banks,online transactions are an inexpensive alternative to branch banking.Transaction costs are about ________ per online transaction versus ________ at a physical branch.

Accepted Answer

A) 2 cents;$1.07 
B) 15 cents;90 cents 
C) 25 cents;50 cents 
D) 50 cents;$1.07

Question 9

Vertical exchanges serve one industry while horizontal exchanges serve many industries that use the same products or services.

Accepted Answer

A) True 
 B)False

Question 10

Once of the barriers to greater adoption of mobile commerce is consumer concern about privacy and security.

Accepted Answer

A) True 
 B)False

Question 11

Your textbook identified a number of mobile banking security risks.Using a fraudulent communication,such as an e-mail,to trick the receiver into divulging critical information such as account numbers,passwords,or other identifying information is called phishing.

Accepted Answer

A) True 
 B)False

Question 12

The ultimate retail strategy is to offer consumers multiple brand-based "touchpoints" that leverage the strengths of each channel.Using a scenario of various touchpoints,describe what might happen after a company with an omni-channel strategy has sparked a customer's interest using mobile advertising.The scenario should end with a customer service rep in a call center.

Accepted Answer

The answer of The ultimate retail strategy is to offer...

Question 13

The discount retailer Target feels threatened by customers who ________.

Accepted Answer

A) showroom its stores using mobile devices 
B) comment on social media 
C) use multiple brand-based touchpoints 
D) post QR codes on blogs

Question 14

Most retailers still view e-commerce and mobile commerce channels as _________.

Accepted Answer

A) much more profitable and risky than other channels. 
B) competing with traditional brick-and-mortar stores. 
C) limited to consumers under 30 years old. 
D) their most expensive sales channels.

Question 15

Augmented reality technology is emerging as an alternative to Mobile Visual Search (MVS).

Accepted Answer

A) True 
 B)False

Question 16

Duplicating the Electronic Serial Number (ESM)of one phone and using it in a second phone is called ____________.This allows the perpetrator to have calls and other transactions billed to the original phone.

Accepted Answer

The answer of Duplicating the Electronic Serial Number (ESM)of one...

Question 17

Web and mobile technologies have disrupted the business strategies of retailers as consumers can quickly and easily research product prices.What do retailers need to do to stay competitive given how empowered consumers have become?

Accepted Answer

A) Retailers need clear strategies to respond to the empowered consumer by price-matching or finding ways to offer greater value. 
B) Retailers must implement data analytics to distinguish patterns in their best customers' shopping behavior. 
C) Retailers need to reduce the number of sales channels so they are able to cut product prices. 
D) Retailers need to offer free shipping and returns.

Question 18

While most businesses currently operate their e-commerce and mobile channels separately from the traditional retail channel,it is expected that strategies integrating the customer experience across channels will emerge,resulting in what the National Retail Federation refers to as the ________ retailing approach.

Accepted Answer

The answer of While most businesses currently operate their e-commerce...

Question 19

Customers can pay for products at Macy's using Google Wallet,a mobile payment app.At the register,customers simply tap their phones on a near field communications (NFC)device in order to transfer funds to Macy's.

Accepted Answer

A) True 
 B)False

Question 20

Starbucks allows customers to pay with their mobile devices.Customers create an account with Starbucks as part of the retailer's loyalty program,and transfer money to a pre-paid account.Upon check out,users activate the Starbucks app,which creates a credit voucher that can be handed to the cashier.

Accepted Answer

A) True 
 B)False

Exam 8: Retail, e-Commerce, and Mobile Commerce Technology

________ are many-to-many e-marketplaces for indirect materials,such as office supplies,light bulbs,and cleaning materials used by any industry.

In today's retail environment,the consumer is more empowered than ever to find the lowest price available for a product or service.

Using a coupon on your cell phone when checking out at the Hard Rock Café,or checking in to a retail location using Foursquare's mobile app is an example of ____________.

One advantage of mobile payment systems over traditional credit card systems is the ability to handle ____________,or transactions involving relatively small sums of money.

Using a fraudulent text message to trick the receiver into revealing confidential data such as account numbers,passwords,or other identifying information is ___________.

One advantage of many mobile payment systems over traditional credit card systems is the ability to handle _________,or transactions involving relatively small sums of money.

For banks,online transactions are an inexpensive alternative to branch banking.Transaction costs are about per online transaction versus at a physical branch.

Vertical exchanges serve one industry while horizontal exchanges serve many industries that use the same products or services.

Once of the barriers to greater adoption of mobile commerce is consumer concern about privacy and security.

Your textbook identified a number of mobile banking security risks.Using a fraudulent communication,such as an e-mail,to trick the receiver into divulging critical information such as account numbers,passwords,or other identifying information is called phishing.

The discount retailer Target feels threatened by customers who ________.

Most retailers still view e-commerce and mobile commerce channels as _________.

Augmented reality technology is emerging as an alternative to Mobile Visual Search (MVS).

Duplicating the Electronic Serial Number (ESM)of one phone and using it in a second phone is called ____________.This allows the perpetrator to have calls and other transactions billed to the original phone.

Web and mobile technologies have disrupted the business strategies of retailers as consumers can quickly and easily research product prices.What do retailers need to do to stay competitive given how empowered consumers have become?

Customers can pay for products at Macy's using Google Wallet,a mobile payment app.At the register,customers simply tap their phones on a near field communications (NFC)device in order to transfer funds to Macy's.

Starbucks allows customers to pay with their mobile devices.Customers create an account with Starbucks as part of the retailer's loyalty program,and transfer money to a pre-paid account.Upon check out,users activate the Starbucks app,which creates a credit voucher that can be handed to the cashier.