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    Strategic Management
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    Exam 5: Business-Level Strategy
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    Mike's Eatery, a Fast Food Chain, Neither Customizes Its Product
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Mike's Eatery, a Fast Food Chain, Neither Customizes Its Product

Question 18

Question 18

True/False

Mike's Eatery, a fast food chain, neither customizes its product offerings nor sells new products based on  market segments. Mike's Eatery is pursuing standardization strategy.

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